Why do I drive to the Kansas City River Market to buy meat from Golden Rule Farms? They’re good people, the price is great, and the health benefits of the meat are worth the drive. It’s not just about humane treatment of the animals, although that is nice too. I think there is a dramatic difference in the health risks we face when we eat conventionally raised meats vs. animals fed a natural diet. Most people have no idea why they should spend a little more on quality.